Post by account_disabled on Dec 23, 2023 5:15:37 GMT -5
Understanding the new normal, the most notable is Professor Phillip Kotler , recognized worldwide as the greatest academic exponent in the marketing discipline. Together with his Indonesian colleague, Professor Hermawan Kartajaya, another distinguished international marketing guru, and senior consultant Iwan Setiawan, in they published the theoretical foundations in the book Marketing . – How to attract customers with value-based marketing . A fundamental text, of enormous importance in the academic and industrial environment, which until today is considered a reference on the subject. Differences between Marketing . and Marketing . and Marketing .
To expose the changes that are observed in the marketing scenario, Phillip Special Data Kotler categorizes Stages: . Marketing .: Product Era Focused on the development of functional products and their massification. . Marketing .: Age of Consumers With a focus on knowing and satisfying the consumer through market segmentation. . Marketing .: Age of Values Based on recognizes that the consumer is more than a simple buyer. He is a human being who has collective and environmental concerns and aspires to a better society, which he is willing to help build. It is not the intention here to delve into the description of each of the traditional marketing strategies .
and ., so a direct comparison is shown in the following table. To consider itself successful, a company committed to Marketing . should direct its efforts to produce: Innovative practices: to transform people's lives; Stories that move: behind a good mission, there is always a better story; Consumer Empowerment : Co-Creation is what leads to fulfilling the Mission; Belonging: That the brand is incorporated by its consumers, ceasing to be property of the company to become part of people's lives. Entering a transition process to Marketing .
To expose the changes that are observed in the marketing scenario, Phillip Special Data Kotler categorizes Stages: . Marketing .: Product Era Focused on the development of functional products and their massification. . Marketing .: Age of Consumers With a focus on knowing and satisfying the consumer through market segmentation. . Marketing .: Age of Values Based on recognizes that the consumer is more than a simple buyer. He is a human being who has collective and environmental concerns and aspires to a better society, which he is willing to help build. It is not the intention here to delve into the description of each of the traditional marketing strategies .
and ., so a direct comparison is shown in the following table. To consider itself successful, a company committed to Marketing . should direct its efforts to produce: Innovative practices: to transform people's lives; Stories that move: behind a good mission, there is always a better story; Consumer Empowerment : Co-Creation is what leads to fulfilling the Mission; Belonging: That the brand is incorporated by its consumers, ceasing to be property of the company to become part of people's lives. Entering a transition process to Marketing .